We like friendly wines that can be drunk young--for example, most Zinfandels begin to fall off after eight years in the bottle--and that's what we buy. How many times have I heard people say that the one thing they aren't looking for in a wine is that it is dry. Today's palate prefers exciting flavors, uniqueness, an approachable character, and a silky smoothness. In short, we look for the same qualities in our wines as we do in our friends. And who'd lock their friend in a basement for ten years?
So, if I hear one more wine writer gush about making wine accessible to a fearful public, I'm going to send them a bottle of Salice Salentino to show them that it's already been done. Look at the facts: More people are drinking wine in America than ever before. And most people consider themselves relatively knowledgeable about the wines that they are drinking. Like most things, you can take it as far as you want to. You could study enology and put your refractometer into a newly opened bottle of Primitivo. You can read this incredibly funny, intelligent, and enlightening blog post by Arjun on the molecular facts of sulfur and sulfites in wine.
The truth is, winelovers are often people who enjoy the good things in life, and I don't think that this characteristic is closed to anybody.